What is Advanced Matching, and should I enable it?
Advanced Matching in Meta Pixel allows you to send additional customer information (such as email, phone number, or other identifiers) to Meta. This helps improve the accuracy of event tracking by matching events more effectively to users, even if cookies are unavailable or disabled.
Should you enable it? Yes, enabling Advanced Matching is recommended as it can increase your event match rate, improve ad targeting, and provide more accurate conversions tracking, leading to better overall campaign performance.
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How can I improve my event matching quality with Datahash’s API Gateway for Meta?
To improve event matching quality, Datahash’s API Gateway considers the following: Sends additional customer identifiers (e.g., email, phone). Uses first-party data to reduce browser restrictions. Enables Advanced Matching for better user ...
Post Live QA of Event Matching
Step 1 : Go to Event Matching. Step 2 : Follow below steps for event matching. During the audit please make sure that script is making First Party data correctly. Reference : How to check First Party data on a website? For Lower funnel events like ...
How to enable auto-tracking for current offline event sets:
Select Settings on your current offline event set in Events Manager. Scroll down to the Sharing section and select Share with an ad account. This takes you to your business settings. Click Assign ad accounts. Toggle on the Auto-tracking button for ...
How to enable auto-tracking for new offline event sets
Go to Meta Events Manager and navigate to the green plus sign and select Connect data sources to create a new data source. Select Offline and then Connect. Name your offline event set and select Create. Toggle on the Auto-tracking button for specific ...
Data control: We will not have control over our user's data
Since CAPI is the solution to implement first-party data tracking, it gives you even better control on your users' and customers' data in comparison to current third-party cookies. Moreover, it's also future-proof to third-party cookie deprecation, ...