How can I improve my event matching quality with Datahash’s API Gateway for Meta?

How can I improve my event matching quality with Datahash’s API Gateway for Meta?

To improve event matching quality, Datahash’s API Gateway considers the following:

  1. Sends additional customer identifiers (e.g., email, phone).
  2. Uses first-party data to reduce browser restrictions.
  3. Enables Advanced Matching for better user identification.
  4. Ensures accurate and consistent data collection.
These measures help increase match rates and improve tracking accuracy.

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