Data control: We will not have control over our user's data

Data control: We will not have control over our user's data

Since CAPI is the solution to implement first-party data tracking, it gives you even better control on your users' and customers' data in comparison to current third-party cookies. Moreover, it's also future-proof to third-party cookie deprecation, Ad blockers and more controls coming up owing to privacy regulations.

While setting up CAPI with Datahash, you can decide what consented advanced matching parameters (hashed PII) you want to send with CAPI. The ideal recommendation is to send all important parameters like Name, Email & Phone for the best possible Event Quality Score but if your privacy policy does not allow you so, you can disable this in Datahash UI.

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