Post Live QA of Event Matching

Step 1 : Go to Event Matching.

Step 2 : Follow below steps for event matching.

 

During the audit please make sure that script is making First Party data correctly.

Reference : How to check First Party data on a website?

For Lower funnel events like Purchase First Party data should look like below. 

 

 

 For upper funnel events like PageView initially First Party data will be low volume. It will increase as the user base will increase on the website.

 

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