Use case: Why CAPI if we don't use Snap for performance campaigns?
Snap has been delivering good performance for lots of advertisers. I would like to encourage you to try optimizing campaigns you're running on Snap for performance and see the results for yourselves. Implementing CAPI will allow Snap to receive the conversion data needed for optimization - it is sponsored for 1 year by Snap, so if you're interested in trying, this might be a great time!
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What are the benefits of Snap Offline CAPI ?
Snap Offline Conversions API helps improve returns on Ad spends (ROAS) through the following capabilities: Connect online ad campaigns to offline sales and other business outcomes. Measure the real-world impact of Snapchat ads on business results. ...
App CAPI (Conversions API for App) Integration Guide
Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...
Setting up source as Salesforce CRM for Snap Leads Conversions API
Prerequisites: A Salesforce account. A defined field in Salesforce CRM for Snapchat Lead ID. Set-up process: Log in to your Datahash account on https://studio.datahash.com/login Navigate to CRM category under Sources list in the left section. Click ...
Overview of Snapchat Leads Conversions API
Description: The Snapchat Leads Conversions API(CAPI) is a performance optimization tool designed specifically for lead generation ads. It enables businesses to send updated lead information back to Snapchat, allowing for more precise optimization ...
Use case: We run brand campaigns only, why do I need CAPI?
As brand campaigns lead to website traffic, even brand campaigns can lead to increase in website sales, which CAPI tracks to report and optimize. With ongoing deprecation of third-party cookies, it is also recommended for brand campaign advertisers ...