Use case: We run brand campaigns only, why do I need CAPI?
As brand campaigns lead to website traffic, even brand campaigns can lead to increase in website sales, which CAPI tracks to report and optimize. With ongoing deprecation of third-party cookies, it is also recommended for brand campaign advertisers to adopt CAPI and be fully future-proof. Further, tracking traffic from brand campaigns can enable you to be better retargeting.
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App CAPI (Conversions API for App) Integration Guide
Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...
Use case: What if we run App campaigns only?
Interestingly, Snap also offers App CAPI solution, and it's available in Datahash's offerings as well. While it is currently not included in the sponsorship program, would you be interested in exploring, if it was? I can check with my central team ...
Use case: Why CAPI if we don't use Snap for performance campaigns?
Snap has been delivering good performance for lots of advertisers. I would like to encourage you to try optimizing campaigns you're running on Snap for performance and see the results for yourselves. Implementing CAPI will allow Snap to receive the ...
Source setup as Leadsquared for Meta CRM CAPI
Prerequisites A LeadSquared account that is set-up to capture leads from Meta Lead Ads (Instant Forms) A custom field created in LeadSquared leads detail page that captures Meta Lead ID from Meta Lead Ads (Instant Forms). The Meta Lead ID field in ...
Pre-requisites for Meta CRM CAPI
Lead Id should be stored in your CRM that is generated from the lead ad campaigns. Refer to this article Minimum 3 events need to be passed back to META so that META can create a funnel and optimize better Ensure a conversion of min 1% from the ...