The Snapchat Leads Conversions API(CAPI) is a performance optimization tool designed specifically for lead generation ads. It enables businesses to send updated lead information back to Snapchat, allowing for more precise optimization for campaigns that you are running to generate through native lead forms within Snapchat.
Enhanced Lead Tracking: By integrating Snap’s CAPI with your CRM system, lead-generation-based businesses can track leads more accurately. This is particularly beneficial in scenarios where leads originate from Snap Lead Generation campaigns, as the API allows for the seamless transfer of offline event data from the CRM to Snap servers.
Improved Lead Quality: The integration enables lead generation businesses to optimize their campaigns using the Conversion Leads optimization goal. This goal focuses on targeting users who are more likely to convert based on their interactions with the CRM data.
Snapchat Leads Conversions API is set up through any data source that can provide lead status updates for tracking the lead lifecycle such as below:
Datahash provides easy and seamless integration with all of the mentioned types of data sources. This implementation guide provides detailed step-by-step instructions for each of the supported data sources. Choose your organization’s relevant data source to set up Snapchat Leads Conversions API.
Snapchat Leads Conversions API should be set-up on the Pixel which is being used for tracking conversions and optimizing Ad campaigns in your Snapchat Ads account. The set-up can be easily done by just providing the respective Pixel ID and associated access token.