What are the benefits of Snap Offline CAPI ?
Snap Offline Conversions API helps improve returns on Ad
spends (ROAS) through the following capabilities:
- Connect
online ad campaigns to offline sales and other business outcomes.
- Measure
the real-world impact of Snapchat ads on business results.
- Optimize
ad targeting, creative, and messaging for better engagement and ROI.
- Improve
the effectiveness of overall marketing efforts.
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Pre-requisites of Snap Offline Conversions API
Following are few pre-requisites required for Snap Offline CAPI: Access to offline datasource e.g. FTP, AWS, or GCP file source Access to Snapchat Business Manager to obtain Pixel ID and Access token Offline events enabled on the Pixel ID.
Overview of Snapchat Offline Conversions API
Overview: Snapchat’s Offline Conversions API is a privacy-focused solution that enables businesses to track offline conversions by directly syncing customer data from in-store purchases, phone orders, and other offline interactions with Snapchat’s ...
Setting up destination as Snapchat Offline Conversions API
The process to setup the Snapchat Offline Conversions API is detailed below :- Login to Datahash Dashboard by using your login details: https://new.taghash.datahash.com/login 1. Go to the Studio tab in Datahash dashboard and locate the Destinations ...
Setting up Data Source for Snapchat Offline Conversions API
Offline Conversions API can be set-up using any one of the below available data sources that can provide offline events or conversion data. The type of data sources enable reading of CSV files at regular frequency e.g. daily. Data automation can be ...
Overview of Snapchat Leads Conversions API
Description: The Snapchat Leads Conversions API(CAPI) is a performance optimization tool designed specifically for lead generation ads. It enables businesses to send updated lead information back to Snapchat, allowing for more precise optimization ...