Pre-requisites for Meta CRM CAPI

Pre-requisites for Meta CRM CAPI

  1. Lead Id should be stored in your CRM that is generated from the lead ad campaigns. Refer to this article
  2. Minimum 3 events need to be passed back to META so that META can create a funnel and optimize better
  3. Ensure a conversion of min 1% from the initial stage to the final event; for instance, with 1000 generated leads by Facebook instant lead form campaign, it is required by META to at least have 10 conversion (which is 1% conversion rate) in order to run CLO enhancement.
  4. The inclusion of the "New Lead" in the integration is mandatory due to considerations related to lead coverage. It is mandatory to pass all the events back to META with event called “New Lead”. For Instance, with 1000 generated leads by Facebook instant lead form campaign, we have to pass all these events back to META, so that META can account and address all the leads within the system and then can create a funnel with New lead being the initial Stage.
  5. Creation of CRM Pixel is mandatory and we need to integrate this pixel in out Datahash platform.  Reference: How to create a CRM Pixel
  6. Lead Coverage should be at least 60%
  7. You should Generate min 50 Leads per day

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