Use case: What if we run App campaigns only?
Interestingly, Snap also offers App CAPI solution, and it's available in Datahash's offerings as well. While it is currently not included in the sponsorship program, would you be interested in exploring, if it was? I can check with my central team and see if they can make an exception to include you. Are you using an MMP (a Mobile Measurement Platform) like Adjust, Appsflyer, Branch etc ?
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App CAPI (Conversions API for App) Integration Guide
Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...
Use case: We run brand campaigns only, why do I need CAPI?
As brand campaigns lead to website traffic, even brand campaigns can lead to increase in website sales, which CAPI tracks to report and optimize. With ongoing deprecation of third-party cookies, it is also recommended for brand campaign advertisers ...
Use case: Why CAPI if we don't use Snap for performance campaigns?
Snap has been delivering good performance for lots of advertisers. I would like to encourage you to try optimizing campaigns you're running on Snap for performance and see the results for yourselves. Implementing CAPI will allow Snap to receive the ...
Can I use the CAPI Gateway for offline event tracking?
No, the Conversions API Gateway (CAPI Gateway) is specifically designed for website event tracking. For offline event tracking, you can still send events directly to Meta, but it requires a different type of integration. If you are looking to ...
Use case: We are already using CAPI so we don't need a new implementation
Well, that's great to know! I would still recommend you to double check if CAPI is live and working well for you. To do that, can you go to Snap events manager under your Ads manager interface and check if you see events coming in via Conversions ...