Snapchat Offline Conversions API: Complete Guide to Tracking Offline Sales

Overview of Snapchat Offline Conversions API

Overview:

Snapchat’s Offline Conversions API is a privacy-focused solution that enables businesses to track offline conversions by directly syncing customer data from in-store purchases, phone orders, and other offline interactions with Snapchat’s advertising platform. This Server-to-Server (S2S) integration helps businesses connect the performance of their online ad campaigns to real-world sales and other business outcomes, providing a more holistic view of campaign effectiveness and ROI.

Description:

Snapchat Offline Conversions API is a tool that enables businesses to track and measure the impact of their Snapchat ads on offline sales and other business outcomes. It allows businesses to connect their online ad campaigns on Snapchat to in-store purchases, phone orders, or other offline conversions, by syncing their customer data with Snapchat’s ad platform.

Source Set-up:

Offline Events Data Source is the primary event source for Snapchat’s Offline Conversions API. This component collects offline conversion events (for example, in‑store purchases, phone orders, CRM updates from platforms like Salesforce, HubSpot, Zoho, LeadSquared, Bitrix24, Freshsales, or MS Dynamics) by reading conversion data (typically from CSV files). These CSV files can be obtained from a variety of sources (AWS S3, FTP, GCP, Google Big Query, Snowflake, etc.) on a regular schedule to ensure the most up‑to‑date offline data is available. This offline events data acts as the foundation that feeds conversion data into Snapchat’s system for attribution, campaign measurement, and optimization.

Destination Set-up:

Snapchat’s Offline Conversions API destination is configured within the Datahash Dashboard and Snapchat Business Manager ecosystem. The set‑up involves using a unique Pixel ID—assigned when a Snapchat Pixel is created in Snapchat Ads Manager—and an Access Token, which authenticates the connection. Once these credentials are provided in the Snapchat Offline Conversions API configuration, the API securely receives offline conversion data from the source. This connection allows the ad platform to accurately map offline events to corresponding ad campaigns, thereby providing insights into campaign performance, improving ad targeting, and optimizing return on ad spend (ROAS).


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