Snap Web Conversions API

Overview of Snapchat Web Conversions API

Overview of Snapchat Web CAPI:

Snap’s Conversions API (CAPI) for web is a structured, privacy-centric interface that allows you to directly pass web events to Snap via a Server-to-Server (S2S) integration. This helps Snapchat’s system to optimize your ad campaigns, improve your targeting, and measure the conversions that result from your Snapchat Ad campaigns.  Server events behave similarly to events sent via other solutions, like Snap web pixel.

Source Set-up:

Website data source is the most common event source that can be used to track user actions on the website. Website data source tracks user actions and hashed user data which can be sent to multiple types of data destinations such as Ad platforms for targeting and campaign optimization, analytics, and marketing automation tools.

Destination Set-up:

Snap Conversions API destination is set up using a Pixel ID that can be created or is available in Snap’s Business Account. The API is authenticated using the access token which can be generated manually from the business settings in Snap Business Account.


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