Overview of Meta Web Conversion API

Overview of Meta Web Conversion API

Overview of Web CAPI
​
Meta Conversions API (CAPI) for web events provides the ability of server-to-server first-party data tracking from the advertiser’s website to Meta systems that optimize ad targeting, decrease cost per result, and measure outcomes. Server events are linked to a dataset ID and are processed like events sent via the Meta Pixel which means that server events may be used in measurement, reporting, or optimization

Source Set-up:
​
Website data source is the most common event source that can be used to track user actions on the website. Website data source tracks user actions and hashed user data which can be sent to multiple types of data destinations such as Ad platforms for targetting and campaign optimization, analytics, and marketing automation tools.
​
Destination Set-up:
​
Meta Conversions API destination is set up using a Dataset ID that can be created or is available in Meta’s Event Manager interface, which is part of Meta’s Business Manager account. The API is authenticated using an access token which can be generated using Login with Facebook SSO flow provided by Datahash or manually from the Dataset settings in the Meta Event Manager.


    • Related Articles

    • Overview of TikTok Web Events API

      Overview: TikTok for Business offers tools that allow businesses to share the events on their website with TikTok. TikTok Events API is designed to give our advertisers a more reliable connection between TikTok and advertiser’s marketing data ...

    • Overview of Snapchat Web Conversions API

      Overview of Snapchat Web CAPI: Snap’s Conversions API (CAPI) for web is a structured, privacy-centric interface that allows you to directly pass web events to Snap via a Server-to-Server (S2S) integration. This helps Snapchat’s system to optimize ...

    • Pre-requisites of Snap Web Conversions API

      Following are few pre-requisites required for Snap Web CAPI: Datahash account login with Website source and Snap web CAPI destinations connectors enabled Access to Domain Manager of your website domain for setting up a new sub-domain Access to Google ...

    • Overview of Snapchat Leads Conversions API

      Description: The Snapchat Leads Conversions API(CAPI) is a performance optimization tool designed specifically for lead generation ads. It enables businesses to send updated lead information back to Snapchat, allowing for more precise optimization ...

    • Meta CAPI for CRM

      Overview: The Meta Conversion API for CRM is a performance optimization tool designed specifically for lead ads. It enables businesses to send updated lead information back to Meta, allowing for more precise optimization for campaigns that you are ...