Setting Up TikTok Events API for Websites – Datahash Guide

Overview of TikTok Web Events API

Overview:

TikTok for Business offers tools that allow businesses to share the events on their website with TikTok. TikTok Events API is designed to give our advertisers a more reliable connection between TikTok and advertiser’s marketing data (servers, website, app, or CRM) while also providing the flexibility for advertisers to customize the information they share with TikTok. Sharing these events with TikTok helps marketing teams measure ad performance on TikTok, optimize ad delivery, and create targeted audiences. This guide explains how to set-up TikTok Events API specifically for websites to track first-party data for web.

Source Set-up:

Website data source is the most common event source that can be used to track user actions on the website. Website data source tracks user actions and hashed user data which can be sent to multiple types of data destinations such as Ad platforms for targeting and campaign optimization, analytics, and marketing automation tools.

Destination Set-up:

TikTok Web Events API destination is set up using a Pixel ID that can be created or is available in TikTok Ads Manager interface, which is part of TikTok for Business account. The API is authenticated using an access token which can be generated using Login with TikTok SSO flow provided by Datahash or manually from the pixel settings available in TikTok Ads Manager.

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