What are the ID's supported by LinkedIn Conversion API
To Improve the signal quality for Direct API integrations, consider the following options:
Use user IDs whenever possible to help increase the match rates. You can find a list of our up-to-date IDs in our Conversions API documentation. The LinkedIn Conversions API supports the following IDs: - SHA256_EMAIL
- LINKEDIN_FIRST_PARTY_ADS_TRACKING_UUID
- ACXIOM_ID
- ORACLE_MOAT_ID
- firstName
- lastName
- companyName
- title
- countryCode
- LeadGenFormResponseUrn - Generated when users submit a LinkedIn Lead Gen Form and advertisers can download it.
Send multiple user IDs to help increase match rates - Keep in mind, only matched events can be used for attribution and optimization.