How LinkedIn Enhanced Conversion tracking differs depending on if you have the Insight Tag installed on your site.

How Tracking differs depending on the LinkedIn Insight Tag Implementation :- 1. Insight Tag added to website and Enhanced conversion tracking enabled

How it works : 
  1. Every time a user clicks on an ad and is redirected to a landing page, the click ID will be added to the landing page URL and the cookie store.
  2. The cookie will persist for 30 days from the most recent click that redirected to the landing page.
Types of conversion tracking supported by li_fat_id 

  • Click-through conversions are supported for both Insight Tag and Conversions API.

  • View-through conversions are supported for Insight Tag. They are also supported for Conversions API if

  • The user previously clicked on another one of your ads in the last 30 days

  • You retrieve the click ID from your cookie store

Steps required to leverage li_fat_id  
  1. Add the Insight tag to the website 
  2. Enable Enhanced Conversion Tracking 
  3. Enable click IDs