How Tracking differs depending on the LinkedIn Insight Tag Implementation :- 1. Insight Tag not added to website and Enhanced conversion tracking enabled
How it works :
- Every time a user clicks on an ad and is redirected to a landing page, the click ID will be added to the landing page URL
Types of conversion tracking supported by li_fat_id
- Insight Tag conversion tracking isn’t available.
- Click-through conversions are supported for Conversions API.
- View-through conversions aren’t supported.* [ *Sending additional user IDs (such as SHA256_EMAIL) can help enable view-through conversions.]
Steps required to leverage li_fat_id
- Create your insight tag in Campaign Manager - You're not required to install Insight Tag on your website, but you must create it in Campaign Manager.
- Enable Enhanced Conversion Tracking
- Enable click IDs