Can I do Snapchat Conversion API without subdomain mapping?
No, Snapchat Conversion API (CAPI) requires subdomain mapping due to recent changes in digital marketing and privacy regulations. Browsers like Safari and Firefox have disabled third-party cookies, and ad blockers further restrict traditional tracking methods. Subdomain mapping allows data collection via first-party cookies, ensuring compliance and data integrity by establishing a secure connection between your server and Snapchat's.
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