Why the integration is stuck in Funnel analysis stage?

Why the integration is stuck in Funnel analysis stage?

There are few reasons for funnel to exit the funnel analysis stage

Conversion rate: Ensure a conversion of min 1% from the initial stage to the final event; for instance, with 1000 generated leads by Facebook instant lead form campaign, it is required by META to atleast have 10 conversion (which is 1% conversion rate) and your conversion event must occur within 28 days of lead generation

Funnel alignment: Ensure that funnel configured with positive stages should be upside down i.e top event in the funnel should have maximum event counts and final event having lower event count





Lead CoverageLead Coverage should be at least 60%. The inclusion of the "New Lead" in the integration is mandatory due to considerations related to lead coverage. It is mandatory to pass all the events back to META with event called “New Lead”. For Instance, with 1000 generated leads by Facebook instant lead form campaign, we have to pass all these events back to META, so that META can account and address all the leads within the system and then can create a funnel with New lead being the initial Stage