Server-to-server integration: what is it?

• Related Articles

• Why do we say Web CAPI is a server to server integration when in reality it is browser - server - server integration?

  Web CAPI enables marketers to send events from their servers to any ad platform directly. It only seems to be like browser - server - server integration, while it is actually a server - to - server integration. The key distinction lies in how the ...

• App CAPI (Conversions API for App) Integration Guide

  Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...

• Number of attributed purchases has increased very much after capi integration with datahash?

  The increase in attributed purchases following Snapchat Conversion API (CAPI) integration can be attributed to several key factors. First, CAPI enhances data accuracy by tracking conversions directly from the server, ensuring more precise attribution ...

• Can I integrate multiple pixels in a single integration?

  No. One pixel supports single integration.

• Will CAPI integration affect any of our existing campaigns?

  No, CAPI integration doesn’t affect your campaign performance during integration. CAPI is integrated on top of browser pixel.