What is funnel analysis and learning phase?
After the funnel configuration is complete, the system will analyze your data again to determine if it matches with your indicated funnel. The length of this process will depend on the length of your lead conversion window. If it normally takes 14 days for a lead to convert, then we would need at least that many days of good data uploaded. Remember, your conversion event must occur within 28 days of lead generation and have a conversion rate between 1-40%.
Refer to the Settings tab of your CRM Pixel to see if the system has detected any issues with your integration.
Once your integration is complete and passed the funnel analysis, there is a 1-2 month learning phase before the model finishes training with your data. You may enable the Conversion Leads optimization in the Optimization & Delivery menu of Ads Manager during this period, but you may not see the full performance gains until after the training period. If you observe subpar performance with the Conversion Leads, we recommend waiting for the Learning phase to finish before enabling the optimization.
Check the Settings tab of your CRM Pixel to see if model training is complete. The integration status will display "Learning phase complete".
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