Why do we say Web CAPI is a server to server integration when in reality it is browser - server - server integration?
Web CAPI enables marketers to send events from their servers to any ad platform directly. It only seems to be like browser - server - server integration, while it is actually a server - to - server integration. The key distinction lies in how the data is ultimately sent. While, server - to - server integration, excludes direct browser involvement in the final data transmission. However, server - to - server integrations are not subject to browser related issues like ad blockers. They offer an enhanced security and data privacy ecosystem.
Related Articles
Overview of Snapchat Web Conversions API
Overview of Snapchat Web CAPI: Snap’s Conversions API (CAPI) for web is a structured, privacy-centric interface that allows you to directly pass web events to Snap via a Server-to-Server (S2S) integration. This helps Snapchat’s system to optimize ...
App CAPI (Conversions API for App) Integration Guide
Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...
Pre-requisites of Snap Web Conversions API
Following are few pre-requisites required for Snap Web CAPI: Datahash account login with Website source and Snap web CAPI destinations connectors enabled Access to Domain Manager of your website domain for setting up a new sub-domain Access to Google ...
Setting up Destination as TikTok Web Events API
Set-up Process The process to setup the TikTok Events API is detailed below. The Setup process is same for both type of connection modes. It is a fairly simple process and can be done in 2 ways – either use Login with TikTok to automatically fetch ...
Overview of TikTok Web Events API
Overview: TikTok for Business offers tools that allow businesses to share the events on their website with TikTok. TikTok Events API is designed to give our advertisers a more reliable connection between TikTok and advertiser’s marketing data ...