Where can I see the CAPI data and performance?
You can view the CAPI data and performance in your Events Manager on Snapchat. Look for your pixel by its name, and you will see "(Via Conversion API)" appended to it.
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Use case: Why CAPI if we don't use Snap for performance campaigns?
Snap has been delivering good performance for lots of advertisers. I would like to encourage you to try optimizing campaigns you're running on Snap for performance and see the results for yourselves. Implementing CAPI will allow Snap to receive the ...
As a marketer, what is the immediate value I see after implementing CAPI?
Implementing the Conversions API can significantly enhance your marketing efforts by providing more reliable data, better performance insights, and improved campaign optimization, leading to a higher return on your advertising investments.
Meta CAPI for CRM
Overview: The Meta Conversion API for CRM is a performance optimization tool designed specifically for lead ads. It enables businesses to send updated lead information back to Meta, allowing for more precise optimization for campaigns that you are ...
What are the best Practices for CAPI?
The following Conversions API best practices can help improve your ad performance on the Advertising Platform by lowering your cost per action. To get the most out of your Advertising Platform ads, we recommend using these Conversions API best ...
Setting up Data Source for Snapchat Offline Conversions API
Offline Conversions API can be set-up using any one of the below available data sources that can provide offline events or conversion data. The type of data sources enable reading of CSV files at regular frequency e.g. daily. Data automation can be ...