As a marketer, what is the immediate value I see after implementing CAPI?
Implementing the Conversions API can significantly enhance your marketing efforts by providing more reliable data, better performance insights, and improved campaign optimization, leading to a higher return on your advertising investments.
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Source setup as Leadsquared for Meta CRM CAPI
Prerequisites A LeadSquared account that is set-up to capture leads from Meta Lead Ads (Instant Forms) A custom field created in LeadSquared leads detail page that captures Meta Lead ID from Meta Lead Ads (Instant Forms). The Meta Lead ID field in ...
App CAPI (Conversions API for App) Integration Guide
Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...
When can I see improvement in my score?
You will see basic scores like more than 4 for upper funnel events and more than 6 for lower funnel events from the 3-4 days of implementing capi. These scores will increase gradually as we pass more and more data via conversions api. You should see ...
Where can I see the CAPI data and performance?
You can view the CAPI data and performance in your Events Manager on Snapchat. Look for your pixel by its name, and you will see "(Via Conversion API)" appended to it.
Meta CAPI for CRM
Overview: The Meta Conversion API for CRM is a performance optimization tool designed specifically for lead ads. It enables businesses to send updated lead information back to Meta, allowing for more precise optimization for campaigns that you are ...