What is Meta's Conversions API (CAPI)?
The Meta Conversions API (CAPI) for web events provides the ability to track first-party data from the advertiser’s website to Meta systems through server-to-server connections. This helps optimize ad targeting, decrease cost per result, and measure outcomes. Server events are linked to a dataset ID and are processed similarly to events sent via the Meta Pixel, which means that server events can be used for measurement, reporting, and optimization.
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Overview: Meta Conversions API (CAPI) for web events provides the ability of server-to-server first-party data tracking from the advertiser’s website to Meta systems that optimize ad targeting, decrease cost per result, and measure outcomes. Server ...
Source setup as Salesforce for Meta CRM CAPI
Prerequisites: A Salesforce account. A defined field in Salesforce CRM for Meta Lead ID. Set-up process: Log in to your Datahash account on https://studio.datahash.com/login Navigate to CRM category under Sources list in the left section. Click on ...
How can I view Conversions API data in Meta’s Events Manager?
To view CAPI data in Meta’s Events Manager: Log in to Events Manager. Select the data source connected to your Conversions API. In the Overview tab, you will see tracked events categorized by event type (e.g., Purchases, Leads). Use the Diagnostics ...