How can I view Conversions API data in Meta’s Events Manager?

How can I view Conversions API data in Meta’s Events Manager?

To view CAPI data in Meta’s Events Manager:
  1. Log in to Events Manager.
  2. Select the data source connected to your Conversions API.
  3. In the Overview tab, you will see tracked events categorized by event type (e.g., Purchases, Leads).
  4. Use the Diagnostics tab to check for issues with CAPI events.
  5. View Event Match Quality scores to see how well your events match actual users.
  6. Use the Test Events tab to verify CAPI implementation in real time.
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