What are the benefits of using a CAPI Gateway instead of client-side tracking?
What are the benefits of using a CAPI Gateway instead of client-side tracking?
Server-side tracking provides better data accuracy, avoids issues caused by an ad blockers or browser limitations, and allows greater control over what data is shared with Meta.
Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...
Overview: The Meta Conversion API for CRM is a performance optimization tool designed specifically for lead ads. It enables businesses to send updated lead information back to Meta, allowing for more precise optimization for campaigns that you are ...
No, the Conversions API Gateway (CAPI Gateway) is specifically designed for website event tracking. For offline event tracking, you can still send events directly to Meta, but it requires a different type of integration. If you are looking to ...
How it works : Every time a user clicks on an ad and is redirected to a landing page, the click ID will be added to the landing page URL and the cookie store. The cookie will persist for 30 days from the most recent click that redirected to the ...
How it works : Every time a user clicks on an ad and is redirected to a landing page, the click ID will be added to the landing page URL Types of conversion tracking supported by li_fat_id Insight Tag conversion tracking isn’t available. ...