What are the benefits of offline conversions?
With the Offline Conversions API, you can measure how much your Facebook ads lead to real-world outcomes, such as purchases in your stores, phone orders, bookings and more, with Offline Events.
To help you understand the effectiveness of your ad campaigns, Offline Events matches transactions from your physical stores or locations with metrics from people who saw or clicked on your ads.
When you use the Conversions API to send offline events, it may help you:
- Measure in-store outcomes that are driven by your Meta ads.
- Create custom audiences and Lookalike Audiences based on your offline events.
- Run lift studies to understand the impact of Meta ads on your in-store purchases.
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Snap Offline Conversions API helps improve returns on Ad spends (ROAS) through the following capabilities: Connect online ad campaigns to offline sales and other business outcomes. Measure the real-world impact of Snapchat ads on business results. ...
Overview of Snapchat Offline Conversions API
Overview: Snapchat’s Offline Conversions API is a privacy-focused solution that enables businesses to track offline conversions by directly syncing customer data from in-store purchases, phone orders, and other offline interactions with Snapchat’s ...
Setting up Data Source for Snapchat Offline Conversions API
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Pre-requisites of Snap Offline Conversions API
Following are few pre-requisites required for Snap Offline CAPI: Access to offline datasource e.g. FTP, AWS, or GCP file source Access to Snapchat Business Manager to obtain Pixel ID and Access token Offline events enabled on the Pixel ID.
Setting up destination as Snapchat Offline Conversions API
The process to setup the Snapchat Offline Conversions API is detailed below :- Login to Datahash Dashboard by using your login details: https://new.taghash.datahash.com/login 1. Go to the Studio tab in Datahash dashboard and locate the Destinations ...