How to create a new CRM pixel?

How to create a new CRM pixel?

You will need to have admin access to create or convert a Pixel.

  1. In Events Manager, click Connect Data Sources to connect a new data source.

  2. Select CRM, then click Connect.

  3. You may either create a completely new Pixel or convert an existing Pixel. Your decision will depend on how you want to organize your events and manage ad account access to the Pixels. We recommend creating a new Pixel so the CRM events do not overlap with existing Pixel events in Events Manager, which will make troubleshooting easier.

    If you convert an existing Pixel, we recommend giving the CRM events a different name rather than reusing existing event names, which could cause confusion between the different types of events. Converting an existing web Pixel will not affect other events uploaded to it. A CRM Pixel simply lets the Meta know that CRM events will be uploaded to it and adds the Conversion Leads Optimization integration workflow to the Pixel.
    1. To create a new Pixel: Click on the Create New Pixel link, and name the Pixel accordingly.
    2. To convert a Pixel: Select the existing Pixel you would like to upload CRM events into. Converting an existing web Pixel will not affect other events being uploaded to it.
  4. Double check that the icon for your CRM Pixel has updated. If it did not, repeat this step.

Note: The integration is Pixel-based. Do not switch completed integrations to a different Pixel.

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