How to Create a New Pixel ID in Snapchat – Step-by-Step Guide

How to Create a New Pixel ID in Snapchat ?

1. Login to Snapchat Ads account https://ads.snapchat.com/.


2. On the top left, click on “Business” to open the navigation panel. Click on “Events Manager” under Assets.


3. Click On ‘New Event Source’ available at the top right or at the center (if you have not created the pixel already).


4. Select the event source type. For the Leads Conversions API select ‘Offline’ and click ‘Next’ to proceed.


5. Provide a relevant name to your Pixel and click on “Setup Pixel”.


6. Now, select the 'Conversions API’ and ‘Direct Integration’ options in the subsequent steps.


7. Click ‘Next’ to proceed. You can see the newly created pixel in your dashboard.


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