Google Enhanced Conversions for Leads

Google Enhanced Conversions for Leads

Description

Enhanced conversions for leads use first-party user-provided data from your website to measure sales and transactions that happen off your website. If you run lead-generation campaigns to drive offline sales, enhanced conversions for leads can help you understand the impact of your ad spend. Unlike the current version of offline conversion tracking, this version of offline conversion tracking doesn’t require you to modify your lead forms or customer relations management (CRM) systems to store Google Click ID (GCLID). Instead, it uses user-provided data from your website leads to measure conversions. 

Goal
  • Reduce your cost per action with increased event matching.
  • Increase data control.
  • Improves measurement of Conversions.
Pre-requisites:
  • Access to BigQuery dataset with data for Enhanced Conversions for Leads
  • Google account with access to the Google Ads Account
  • Conversion action of the type ‘CRMs, files, or other data sources‘

Set-up Process
The set-up comprises of the follow two steps:

Step 1: Set-up events source for Google Enhanced Conversions for Leads

Step 2: Set-up Google Enhanced Conversions for Leads data destination