Fields required for Meta CRM CAPI

Fields required for Meta CRM CAPI




Datahash Fields

Required/Optional

Format

Description

Examples

Reference

event_time

Required

10 Digit UNIX timestamp (Last Modified Date)

Last Modified Date of the Lead

1234567890

https://www.epochconverter.com/

event_name

Required

String

Status/Stage Name of the Lead

Hot Leads, Purchase, etc

 

Currency

Required only in case of Purchase event_name

Three-letter ISO currency code

Currency of the conversion

INR, USD, AED

 

value

Required only in case of Purchase event_name

Double

Price of the Conversion

1000

 

action_source

Required

String

Static Field required by Meta based on the type of integration

system_generated

 

facebook_leads_id

Required

String

Leadgen_id provided by Facebook

123456789876543

How to find Facebook lead ID

lead_event_source

Required

String

CRM Name

Hubspot, SAP, Oracle, Dynamics, In-house CRM, etc

 

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