Can we implement Snap web CAPI through taghash using direct Snap pixel?
If required, we can implement CAPI using the direct snap pixel, however it will be a lengthy process as we will have to modify the code on each page of the website. To work around this problem we use Google Tag Manager (GTM). Once GTM pixel is implemented on the website, we just need to paste our code on the GTM base code and implementation is done for the whole website.
Related Articles
Pre-requisites of Snap Web Conversions API
Following are few pre-requisites required for Snap Web CAPI: Datahash account login with Website source and Snap web CAPI destinations connectors enabled Access to Domain Manager of your website domain for setting up a new sub-domain Access to Google ...
Overview of Snapchat Web Conversions API
Overview of Snapchat Web CAPI: Snap’s Conversions API (CAPI) for web is a structured, privacy-centric interface that allows you to directly pass web events to Snap via a Server-to-Server (S2S) integration. This helps Snapchat’s system to optimize ...
How to Get Snap Pixel ID and Access Token
Steps to obtain Snap Pixel ID and Access Token from Snapchat Business Manager 1. Login to Snapchat Ads account https://ads.snapchat.com/ 2. From the left navigation panel, navigate to “Pixels” under Business Settings. 3. Click on the desired pixel ...
Overview of TikTok Web Events API
Overview: TikTok for Business offers tools that allow businesses to share the events on their website with TikTok. TikTok Events API is designed to give our advertisers a more reliable connection between TikTok and advertiser’s marketing data ...
App CAPI (Conversions API for App) Integration Guide
Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...