What is EQS in Snap Web CAPI?
EQS, or Event Quality Score, is a metric used in Snap Web CAPI to measure the quality and reliability of the events sent from your server to Snap. It ensures that your events meet Snap’s quality standards and provides insights to improve data accuracy.
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How can I check my current EQS?
You can check your current EQS by accessing the Snap Ads Manager. Navigate to the Snap Web CAPI section where you will find detailed reports and analytics, including your EQS. Currently on Snap Dashboard you will notice EQS scores like Great, Good, ...
Pre-requisites of Snap Web Conversions API
Following are few pre-requisites required for Snap Web CAPI: Datahash account login with Website source and Snap web CAPI destinations connectors enabled Access to Domain Manager of your website domain for setting up a new sub-domain Access to Google ...
Overview of Snapchat Web Conversions API
Overview of Snapchat Web CAPI: Snap’s Conversions API (CAPI) for web is a structured, privacy-centric interface that allows you to directly pass web events to Snap via a Server-to-Server (S2S) integration. This helps Snapchat’s system to optimize ...
FAQs for Snap Conversions API
What are third-party cookies? Websites use cookies to remember a user’s actions and preferences, so they aren’t asked to perform a task again and again. As a result, they help provide a better, more personalized user experience. These cookies are ...
How to Get Snap Pixel ID and Access Token
Steps to obtain Snap Pixel ID and Access Token from Snapchat Business Manager 1. Login to Snapchat Ads account https://ads.snapchat.com/ 2. From the left navigation panel, navigate to “Pixels” under Business Settings. 3. Click on the desired pixel ...