What is EQS in Snap Web CAPI?
EQS, or Event Quality Score, is a metric used in Snap Web CAPI to measure the quality and reliability of the events sent from your server to Snap. It ensures that your events meet Snap’s quality standards and provides insights to improve data accuracy.
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Pre-requisites of Snap Web Conversions API
Following are few pre-requisites required for Snap Web CAPI: Datahash account login with Website source and Snap web CAPI destinations connectors enabled Access to Domain Manager of your website domain for setting up a new sub-domain Access to Google ...
Overview of Snapchat Web Conversions API
Overview of Snapchat Web CAPI: Snap’s Conversions API (CAPI) for web is a structured, privacy-centric interface that allows you to directly pass web events to Snap via a Server-to-Server (S2S) integration. This helps Snapchat’s system to optimize ...
How to Get Snap Pixel ID and Access Token
Steps to obtain Snap Pixel ID and Access Token from Snapchat Business Manager 1. Login to Snapchat Ads account https://ads.snapchat.com/ 2. From the left navigation panel, navigate to “Pixels” under Business Settings. 3. Click on the desired pixel ...
What are the benefits of Snap Offline CAPI ?
Snap Offline Conversions API helps improve returns on Ad spends (ROAS) through the following capabilities: Connect online ad campaigns to offline sales and other business outcomes. Measure the real-world impact of Snapchat ads on business results. ...
Setting up Destination as Snapchat Conversions API
The process to set up the destination as Snapchat Conversions API detailed below: 1. Sign in on your Datahash Dashboard. Go to the Datahash Studio and Click on Conversions API tile in the Snapchat category of the Destinations section on the right. 2. ...