What events can be tracked with Meta Conversions API Gateway?

What events can be tracked with Meta Conversions API Gateway?

Events tracked with the Meta Pixel will automatically be tracked alongside the CAPI Gateway setup. With Meta, you can track a wide range of events, including:

      Standard events: Purchases, leads, page views, add-to-cart actions, etc.
      Custom events: Events tailored to your business goals.

CAPI Gateway allows you to send these events directly from your server, enabling you to track and measure a variety of user actions and conversions beyond just page views. This provides a more comprehensive view of customer interactions. 


    • Related Articles

    • Meta CAPI for CRM

      Overview: The Meta Conversion API for CRM is a performance optimization tool designed specifically for lead ads. It enables businesses to send updated lead information back to Meta, allowing for more precise optimization for campaigns that you are ...

    • Overview of Snapchat Web Conversions API

      Overview of Snapchat Web CAPI: Snap’s Conversions API (CAPI) for web is a structured, privacy-centric interface that allows you to directly pass web events to Snap via a Server-to-Server (S2S) integration. This helps Snapchat’s system to optimize ...

    • Setting up source as Freshsales CRM for Snap Leads Conversions API

      Prerequisites: Access to a Freshsales CRM account with permissions for the CRM module that you intend to integrate A defined field in Freshsales CRM to capture Snapchat Lead ID. Set-up process: Log in to your Datahash account on ...

    • Setting up source as Bitrix24 CRM for Snap Leads Conversions API

      Prerequisites: Access to a Bitrix24 CRM account with permissions for the CRM module that you intend to integrate A defined field in Bitrix24 CRM to capture Snapchat Lead ID. Set-up process: Log in to your Datahash account on ...

    • Setting up source as LeadSquared CRM for Snap Leads Conversions API

      Prerequisites: Access to a LeadSquared CRM account with permissions for the CRM module that you intend to integrate User ‘Access Key’ and ‘Secret Key’ to the LeadSquared account which has permissions to access Leads and API (for administrator profile ...