How does routing data through a first-party domain improve event tracking?
Routing data through a first-party domain improves event tracking by ensuring more accurate data collection, especially as third-party cookies are increasingly disabled by browsers. It enhances privacy compliance, improves event match rates, and reduces data loss from browser restrictions like Intelligent Tracking Prevention (ITP).
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How can I improve my event matching quality with Datahash’s API Gateway for Meta?
To improve event matching quality, Datahash’s API Gateway considers the following: Sends additional customer identifiers (e.g., email, phone). Uses first-party data to reduce browser restrictions. Enables Advanced Matching for better user ...
Subdomain set-up for first-party data collection
Why do we need subdomain mapping? Before delving into the reasons for needing domain mapping, it’s important to address the issue we are aiming to resolve. In recent years, the disabling of third-party cookies by browsers like Safari and Firefox, and ...
Subdomain set-up for first-party data collection
Why do we need subdomain mapping? Before delving into the reasons for needing domain mapping, it’s important to address the issue we are aiming to resolve. In recent years, the disabling of third-party cookies by browsers like Safari and Firefox, and ...
How does "Enhanced Conversions for Web" improve conversion measurement accuracy while ensuring privacy safety?
Enhanced Conversions for Web enhances measurement accuracy by supplementing existing conversion data with first-party customer information. This data is: Hashed using SHA256 encryption before being sent to Google, ensuring privacy protection. Matched ...
Meta Web Conversions API[Step1: Set up sub-domain for first party cookies]
Step 1: Set up sub-domain for first party cookies Set-up Process Set-up Sub Domain and implement DNS mappings (pre-requisite for Web data source to enable first party cookies and server to server tracking ) Before setting up your first Web data ...