Data control: We will loose the benefit of user consent
CAPI operates within the framework of user consent. Users explicitly grant permission for data collection and tracking through your website's consent management platform (CMP). CAPI is designed to comply with data privacy regulations like GDPR and CCPA, which require user consent for data collection.
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Data control: We will not have control over our user's data
Since CAPI is the solution to implement first-party data tracking, it gives you even better control on your users' and customers' data in comparison to current third-party cookies. Moreover, it's also future-proof to third-party cookie deprecation, ...
How does Datahash ensure user privacy with the CAPI Gateway?
All data is encrypted at the user browser itself whenever the pixel fires. None of it flows to Meta in raw format. Only when a customer gives consent to “Accept cookies”, this data get one-way encrypted and passed across in real-time to the Meta Ads ...
Does the CAPI Gateway support consent management?
Yes, it follows Pixel’s consent settings. Data is only one-way encrypted and passed in real-time to the Meta Ads platform when a customer gives consent to “Accept cookies”.
Offline Data Source[Set up FTP File data source]
Overview File Transfer Protocol (FTP) is a standard network protocol used to transfer computer files between a client and server on a computer network. FTP is built on a client-server model architecture and uses separate control and data connections ...
Setting up Data Source for Snapchat Offline Conversions API
Offline Conversions API can be set-up using any one of the below available data sources that can provide offline events or conversion data. The type of data sources enable reading of CSV files at regular frequency e.g. daily. Data automation can be ...