As Marketer, does EQS have any relevance to me?

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• How can I check my current EQS?

  You can check your current EQS by accessing the Snap Ads Manager. Navigate to the Snap Web CAPI section where you will find detailed reports and analytics, including your EQS. Currently on Snap Dashboard you will notice EQS scores like Great, Good, ...

• What is EQS in Snap Web CAPI?

  EQS, or Event Quality Score, is a metric used in Snap Web CAPI to measure the quality and reliability of the events sent from your server to Snap. It ensures that your events meet Snap’s quality standards and provides insights to improve data ...

• How does EQS impact the accuracy of my campaign reporting?

  EQS is an event quality score which is defined by the quality of events (like PURCHASE) that we are sending via pixel or Conversion API. The quality of an event is defined by the user parameters (like email, phone, first_name, last_name, city, state, ...

• Quality: Will Datahash be able to achieve best event quality scores (EQS)

  Snap CAPI’s EQS is determined by collecting the maximum number of hashed email, name & phone number. Datahash is known to collect the maximum number of such parameters in a secure and standardized format, but if any website experience does not ...

• I have a good eqs score with pixel's PURCHASE event. How can capi setup benefit me?

  Having a good EQS (Event Quality Score) with the pixel's PURCHASE event indicates that your current pixel implementation is effectively tracking purchases and likely providing valuable data for optimizing your advertising campaigns on Snapchat. ...