What is the difference between pixel and capi?

What is the difference between pixel and capi?

The only difference between Pixel and CAPI is the method of sending data. With the Pixel, Snap directly collects the data and it relies on third party cookies to match with snapchat audiences while with CAPI it uses its encrypted first party data to send it to Snap using server to server integration.
    • Related Articles

    • Meta CAPI for CRM

      Overview: The Meta Conversion API for CRM is a performance optimization tool designed specifically for lead ads. It enables businesses to send updated lead information back to Meta, allowing for more precise optimization for campaigns that you are ...
    • App CAPI (Conversions API for App) Integration Guide

      Overview: App CAPI enables server-to-server (S2S) event tracking for mobile apps, improving measurement accuracy in privacy-restricted environments like iOS (post-ATT) or Android with limited advertising ID access. It ensures more reliable ...
    • How to Get Snap Pixel ID and Access Token

      Steps to obtain Snap Pixel ID and Access Token from Snapchat Business Manager 1. Login to Snapchat Ads account https://ads.snapchat.com/ 2. From the left navigation panel, navigate to “Pixels” under Business Settings. 3. Click on the desired pixel ...
    • Pre-requisites for Meta CRM CAPI

      Lead Id should be stored in your CRM that is generated from the lead ad campaigns. Refer to this article Minimum 3 events need to be passed back to META so that META can create a funnel and optimize better Ensure a conversion of min 1% from the ...
    • How to Create a New Pixel ID in Snapchat ?

      1. Login to Snapchat Ads account https://ads.snapchat.com/. 2. On the top left, click on “Business” to open the navigation panel. Click on “Events Manager” under Assets. 3. Click On ‘New Event Source’ available at the top right or at the center (if ...