What is event deduplication, and how does it work?
Event deduplication is a process that prevents the same event from being counted multiple times when both the Pixel and the Conversions API are used.
This ensures accurate conversions data by recognizing and filtering out duplicate events, thus providing a clearer picture of user interactions and conversions.
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What are the recommended steps to set up event deduplication?
Deduplication is handled automatically by Datahash CAPI Gateway setup. Datahash ensures that the same event ID is used for events sent through both client-side and server-side to avoid duplicates.
What are server event parameters?
Following are the server events paramters 1. event_name: A standard event or custom event name. This field is used to deduplicate events sent by both web (via Meta Pixel) and the Conversions API. The event_id parameter is also used in deduplication. ...
What is Offline event data de-duplication and when does it occur?
When you upload offline event data, a de-duplication process detects and skips duplicates of events that you already uploaded and matched in the last seven days. This helps ensure that your offline event and attribution reporting is as accurate as ...
How to Create offline event sets
Creating an offline event set is one of the first steps to help you understand how much your Meta ads lead to in-store events. To create an offline event set: Go to Events Manager. Navigate to the green plus sign and select Connect data sources. ...
Post Live QA of Event Matching
Step 1 : Go to Event Matching. Step 2 : Follow below steps for event matching. During the audit please make sure that script is making First Party data correctly. Reference : How to check First Party data on a website? For Lower funnel events like ...