Setting up destination as Meta Conversion API

Setting up destination as Meta Conversion API

The process to setup the Meta Web Online CAPI is detailed below. The Setup process is same for both type of connection modes.
It is a fairly simple process and can be done in 2 ways:
  1. Login Directly using your Facebook ID OR Provide Pixel ID and Access Token Manually.
  2. Sharing the access of the Facebook Business Manager to Datahash for final QA checks.
Single Sign on:
  1. Click on the Destination Connector – Meta Conversions API in the Datahash Dashboard.
  1. Click on the Continue with Facebook button.
  1. You will be re-directed and asked to login into your Facebook account. After Logging in, click on Continue as…
  2. Select the business you wish to use with Datahash and click Next.
  3. Provide the necessary permissions with the toggle buttons and click on Done.
The set-up is now complete, you can see your Account Id and Name. Click on Submit.

Manual Process:
  1. Provide the Pixel/Dataset ID and the Access token of the business account with which you would like to integrate. Once done, Click on Validate credentials
  1. Once done, click on Finish to complete the setup.
Finding Pixel ID and Access Token:

The process to find the Pixel ID and Access token is detailed below:
  1. Login to Facebook business manager account. https://business.facebook.com/
  2. Select the appropriate account which you would like to integrate.
  3. Go to the settings tab of the account.
  4. The ID can be found under the Pixel ID header as shown in the image.
  5. Once done, scroll down to the Conversion API section and click on set up manually.
  6. You will see Generate Access Token written in blue. Click to retrieve the token.
  7. Enter pixel id and access token in Datahash dashboard. Click on close.

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