How can businesses transition from relying on third-party cookies to first-party cookies?

How can businesses transition from relying on third-party cookies to first-party cookies?

To transition from third-party cookies to first-party data, businesses can:
- Invest in Customer Relationship Management (CRM) systems to collect and manage customer data.
- Encourage user registrations and logins on their websites.
- Utilize surveys and feedback forms to gather zero-party data.
- Leverage loyalty programs to collect valuable customer insights.
- Implement robust analytics tools to gain insights from first-party data.